WHILE STILL IMAGES ARE GREAT, NOTHING CAN BEAT THE SOUND OF LAUGHING OR SINGING.  A FILM WILL TAKE YOU BACK TO THE MEMORY, EXACTLY HOW IT PLAYED OUT.  HOW YOU WANT TO REMEMBER IT. 

ADDING A VIDEO TO YOUR BRAND, GIVES IT THAT "EXTRA" IT NEEDS TO REALLY GET YOUR POINT ACROSS. 
NOT SOLD?